The Power of Database
Source From: http://www.123rf.com/photo_14916095_target-clients-database-business-technology.html
It is such a waste if we just let our customer go away without any intention and effort to retain our customer. Customer is very important because they are the one who support the business. As a business owner, we need to bear in mind that there are many other competitors who offers the same product and services like we do. The only thing that makes our business and their business is different is how we treat our customer and how we retain them. But, if there is no existing competitor, one day there will be competitors for us. We cannot always be in a comfort zone.
To be
good to customers, we need good customer relation management (CRM) for our
business. Do you know what is CRM? In a simple word, CRM refers to a system
that deal with maintaining relationships our with customers, clients and sales
prospects, and ensuring their loyalty to our products and services. This is
done by organizing and synchronizing processes through analysis and segregation
of data. Data collected from various sources and sorted in categories for
straightforward application for purposes varying from targeting prospective
customers to keeping current customers happy. In the case of marketing, CRM
systems helps to differentiate out potential clients and generating leads for
sales, this process really needs a rich database.
For the
purpose of marketing, we should really emphasize on providing the information
that our customer needs (i.e: tips to choose product that suits the customer),
or information to let the customer know our latest products and service or the
information that can be use to make the customer happy (i.e: give birthday wish
to the customer and let the customer know that there is discount given just for
him or her). All of this information are acquired from the database created by
CRM system. This information is analyzed and categorized to ensure easiness of
access, so that when we want to know anything about our customer or prospect we
can just search in our database according to the category.
A
database is really important in CRM because nobody can remember each data about
the customers, so by setting up a database can help us to keep the data in an
organized way and so that whenever we need to know about a specific group of
customers we can just screen it. To create database it can be as simple as creating
using Excel database. Databases can be expanded and up-dated as our company
grows or as the number and needs of the customers changes. We need to ensure
that our databases are clean and accurate in order to make effective marketing
activities and help us in conducting surveys.
The
database is the feature most taken advantage of in a CRM system; as mentioned
above, it can be used to record the details of customers, added to which the
purchasing history and preferences can also be stored. The information contained
in a database is customizable according to the needs of the business, thus
making the utilization of databases unlimited. Those bits of information that
are needed for a particular business can be deduced and reports on these are an
easy step.
A
business’ marketing plan may also make use of a CRM database: since the
database stores details on the customers and their spending history, we can
analyze this data as a powerful marketing tool. Buying trends can be found out
and the entire marketing plan can revolve around a database.
Source From: http://www.youtube.com/watch?v=hIOODahlH_A
Source From: http://www.youtube.com/watch?v=hIOODahlH_A
Databases,
therefore, can be used for any number of things, and are not limited to any one
business; they are a vital part of marketing too, with reports on buying
patterns easily obtainable from the information contained on a database. The
management of a database is imperative, though, because if all that priceless
information is lying there and it cannot be easily or smoothly accessed, the
purpose may be defeated.
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